Kids love squishing, squeezing, and rolling the stuff. We love that it's made from all-natural ingredients. Essential oils keep it soft and pliable, and give it a light, pleasing scent. The colors are earthy and vibrant — just what kids want! If they play with it too long (trust us, they won't want to stop!) and it begins to feel dry, just work in a few drops of cooking oil and it will be as good as new.